Dave
Decision Impossible TV Spots
Emergencies force our heroes to make tough decisions. Dave steps in just before they have to choose.
Fun fact: For this concept, I proposed testing 2 variants to discover which hero resonated better with audiences. We filmed both in one day.
Copywriter: Hendley Badcock
Art Director: Ariel Munthe
Creative Director: Doree Speidel
Director: Jamie Ting